We believe in development through business providing our customers with 'best value for money' and 'excellent services' while adhering to fair trade practices through fair wages, good working conditions and respect for the environment'.
Our aim is to provide customers 'excellent quality at reasonable prices' with a strong focus on a high level of service.
To provide training and employment opportunities to all section of the society regardless of caste and creed.
To sustain the interests of all stake holders of the company: buyers, suppliers and employees.